Abstract gold freight network over a dark navy background.

Built by freight industry veterans

The Growth Platform Built for Freight Brokerages

BrokerOS gives freight brokerages the managed website, CRM, and analytics infrastructure that large players already have — built specifically for freight, and continuously improving after launch.

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BrokerOS Web

A modern, structured website built to show up in Google, ChatGPT, and Google Gemini — and continuously refined to stay ahead of competitors.

BrokerOS CRM

Identify the companies visiting your site, capture leads properly, and connect them to a follow-up workflow that doesn't depend on memory.

BrokerOS Intelligence

Unify your web, CRM, TMS, and third-party data into one reporting layer built for smarter brokerage decisions.

Not an Agency

Agencies build and move on. BrokerOS runs a managed system — continuously monitored, refined, and improving after launch.

Why this matters

Why most freight broker websites fail to support growth

Most freight broker websites are generic, outdated, and structurally weak — making it harder to get found, harder to look credible, and harder to win the opportunities your brokerage deserves. And now, a poor website means missing from ChatGPT and Google Gemini too.

Invisible to AI search: When a shipper asks ChatGPT or Google Gemini to recommend a freight broker, structured content is what earns you the mention — or doesn’t. Most brokerage sites aren’t built for this at all.

Losing ground to competitors: Weak site structure and thin content hand visibility to competitors who built their sites to win it. Once they get the ranking, it compounds.

Looking like everyone else: Your website is often the first thing a shipper, carrier, or recruit sees. If it looks generic or dated, it signals the wrong things before you’ve said a word.

No visibility into who's looking: Without visitor identification, you have no idea which companies are scouting your site. BrokerOS shows you — by company — before they ever fill out a form.

What changes with BrokerOS

Three products. One platform. Built for freight.

BrokerOS Web, CRM, and Intelligence work together as a managed system — so your website, your leads, and your data all point in the same direction.

BrokerOS Web

Your website, built to be found and chosen.

Built on Hugo and Tailwind for speed and security. Hosted on CloudCannon so your team can make updates without touching code. Monitored monthly against competitors via SpyFu and RivalFlow so it keeps improving after launch.

BrokerOS CRM

Know who's on your site. Follow up on the right ones.

Zoho SalesIQ identifies companies visiting your site before they fill out a form. When they do, all of that context flows into a freight-configured CRM — or your existing one.

Modern design Freight-specific Trust-building Brand consistency

Not an agency

Agencies build and leave. BrokerOS stays and improves.

The monthly retainer is what makes BrokerOS different. Your site is monitored, refined, and improved continuously — not handed off and forgotten at launch.

BrokerOS Intelligence

All your data. One place. Actual decisions.

Built on Zoho Analytics, BrokerOS Intelligence connects your website, CRM, TMS, data warehouse, LinkedIn, and Google Analytics into a single reporting layer for smarter brokerage decisions.

Why BrokerOS is not a web agency

Built differently. Managed differently. Built for freight.

Every part of BrokerOS — the tech stack, the content system, the tools, and the ongoing work — is built around how freight brokerages actually compete and get chosen.

Freight-specific site structure

Pages, pathways, and service coverage are shaped around how freight brokerages actually present themselves and compete online.

Semantic page architecture

BrokerOS is structured to make core content clearer to users and more intelligible to search engines and AI-driven discovery layers.

Structured data built in

Key business information is marked up in ways that support stronger context, richer interpretation, and better discoverability signals.

Technical performance standards

Fast-loading, performance-minded pages improve usability while strengthening the technical quality of your digital presence.

Scalable content systems

BrokerOS supports structured content expansion so your brokerage can grow page depth, topical coverage, and visibility over time without starting over.

Design that builds trust

The experience is designed to help brokerages look established, credible, and capable instead of generic, outdated, or disposable.

Continuous improvement

A digital presence that improves over time

One of the core differentiators is ongoing refinement. BrokerOS is designed to identify visibility gaps, strengthen page structure, expand useful content, and keep improving how your brokerage performs online.

Monthly competitor monitoring via SpyFu and RivalFlow

Every month, BrokerOS tracks where competing brokerages are winning visibility — so improvements are targeted, not guesswork.

Continuous site refinement

Content, structure, and positioning get sharper over time. Not just the copy — the architecture, internal linking, and page relationships too.

AI search optimization

Structured content and semantic architecture help your brokerage appear in ChatGPT, Google Gemini, and Perplexity — not just traditional search results.

Visitor identification with Zoho SalesIQ

Know which companies are visiting your site before they fill out a form. When they do convert, all of that context is already captured.

Works with your existing tools

Your website. Your CRM. Your TMS. All connected.

BrokerOS connects to the tools your brokerage already runs on — so leads don't fall through the cracks and your data doesn't live in silos.

Works alongside Salesdash, HubSpot, and others: Already using a CRM? BrokerOS Web and SalesIQ work alongside it. CRM integration is available for Zoho, Salesdash, HubSpot, and more.

Visitor-to-pipeline in one flow: SalesIQ identifies companies on your site, form submissions capture contact details, and all of it flows into your CRM with context already attached.

TMS and data warehouse integration: BrokerOS Intelligence pulls from your TMS, data warehouse, Google Analytics, and LinkedIn — so operational and marketing data stop living in separate worlds.

Reporting that connects the dots: See which web activity leads to real pipeline, which content is driving shipper interest, and where your brokerage has room to grow.

Stop competing with a website. Start running a platform.

Tell us where your brokerage is today and we'll show you exactly where BrokerOS would have the most impact.

BrokerOS is built specifically for freight brokerages — not adapted from a generic web or marketing platform. There's no build-and-leave. Just a managed system that keeps getting better.

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